Boosting Organic Traffic for Boutique Hotel
Case Details
Clients: Casa Cohiba Hotel
Start Day: 01/05/2013
Tags: SEO, Keyword Research, Technical SEO, Link Building
Project Duration: 1 year 11 months
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The Story
Casa Cohiba Hotel is a charming small hotel located in Cumbuco, Brazil, catering primarily to kite surfers by offering accommodation and organizing downwind trips. Despite its niche appeal and unique audience, Casa Cohiba had limited online visibility and minimal organic traffic outside the local market.
The challenge was to expand the hotel’s online presence, particularly targeting kite surfing enthusiasts across Europe, and increase bookings by optimizing their digital assets through a comprehensive SEO strategy.
What Did Apex Do?
As the dedicated SEO team exclusively responsible for SEO, we led the end-to-end optimization and growth efforts:
We implemented comprehensive technical SEO fixes across all digital platforms—website, mobile, social media, and blogs—to ensure optimal crawlability, site structure, and user experience.
We designed and implemented internal SEO protocols and workflows to maintain consistent quality and scalability across all digital assets and content types.
We performed in-depth keyword research to identify high-potential search terms and niche opportunities that matched the client’s target audience and business objectives.
Organic Traffic Growth
The Results
Our SEO partnership with Casa Cohiba Hotel spanned nearly two years, covering everything from initial market analysis and keyword research to ongoing optimization and performance monitoring, ensuring sustained growth and expanding their reach across local and international markets.
What Our Clients Say
Working with Apex Search Solutions was transformative for Casa Cohiba Hotel. Their deep SEO expertise helped us reach new customers across Europe and worldwide, significantly growing our bookings. The team’s professionalism and dedication made all the difference.
